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Measuring the Digital World |
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The Latest News in Web Video Marketing
Online Marketing: The Need for Killer Content
The momentum behind the need for well-written content is fast and
furious, and the fact of the matter is it doesn’t look like it will be
slowing down anytime soon! Read More
Measuring the Digital World
The number of online Video viewed in the US. jumps 13% in March to 11.5 billion!. A 64% gain since March 2007! Read More
Online Video, Follow the People
Video is perhaps the most important development in the online metrics space, and that the rapid rise in importance of video will be — and for many, has already been — a game-changer. Read More
Web Video Marketing REVEALED!
How would you like to double your current sales conversion rate? Or maybe even triple it? You can do just that when you harness the power of Internet videos. Read More
Why Video Direct Marketing?
Video gets exceptional consumer attention, viewership, and response. Savvy businesses are finding that videos can cut through the paper clutter, and they're seeing very impressive - and very profitable - results. Read More
Digital Video Advertising Based On User Control Paves Way For Growth
The future success of publishers and advertisers rests on their ability to offer solutions that provide both relevance and control to Internet users if they are to gain new customers, strengthen existing relationships — and ultimately survive in this new media marketplace. Read More
There's More to Video Than You Think
The most difficult hurdle to success with online video advertising is the shift in thinking that must occur in understanding the true benefits of an interactive medium. Read More
Internet video goes long form, with Chevy Chase
Video has a future in long form entertainment. Take this Chevy Chase comedy show as illustration of that fact. Read More
Video Trends for 2007
Products are being built and research is being done at this very moment to ensure that the user experience is forever preserved when it comes to video content. Many of these products and much of this research will also let advertisers and publishers know how much of a presence they can have in the next generation of video ad solutions to ensure results but minimize user annoyance and negative feedback. Read More
Newsweek.com Seeds Site With Video
Newsweek, like other major print publishing entities, is realizing that Web video is a valuable adjunct to print story telling and may offer commercial growth. Creating an electronic publication that tells stories in an engaging way, while creating a business that will expand as print revenue contracts, is vital to its future. Read More
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