The Latest News in Web & Video Marketing

Online Video: Fastest-Growing Medium in the History of the World!

May 29,2009. MediaPost Publications Report. Having gone from zero to mass market globally in three short years, online video is the fastest-growing media platform in history, according to a new report from social media research consultancy Trendstream and research firm Lightspeed. Read More

Case Study/ Cloudveil apparel utilizes online video with great results

This innovative online retailer, experiences double digit growth! ...combining videos that promote their clothing line and Adobe Scene 7 enterprise level hosting and serving software, to achieve incredible sales results, conversions and client loyalty.  A compelling case study for the power of original videos and web marketing  to promote your products or offerings. Read More

Unlocking Web Videos Potential

eMarketer, says U.S. online ad spending will hit $24.5 billion this year. While online video is growing faster than any other ad medium, with most estimates pegging growth at about 40 percent each year, the medium has a long ways to go. For web video to take off as a marketing vehicle, the medium needs standards when it comes to ad formats, views, video players, and metrics. Read More

Digital Marketing Trends 2009

Email marketing is one of the most successful channels online. In 2009, we will see a new development: email marketing 2.0. Similar to Web 2.0, email marketing 2.0 is all about targeted newsletters with user generated content, and creating communities using profiles. Read More

Six Tips for Better Video SEO

Organic video search is still in the nascent stage, but applying these traditional SEO tactics can help your video ads climb the search rankings. Online video shows so much promise that we are asked almost daily how video search engine optimization (VSEO) fits in and how much it has matured. The answers are decidedly mixed, though early evidence shows that many of the same principles that drive solid "traditional" SEO can reward companies who take a disciplined approach to online video advertising Read More

Stretching Video Budgets

At the recent iMedia Brand Summit I attended, video, along with social media, were the top topics brand marketers highlighted. Everyone from major media companies to toy companies is greatly expanding their use of video. Considering the cost of video delivery, it would be wise to explore the cloud mover advantage. Read More

Guidelines for Successfull Video Ads

The accessibility to content -- whether it's via mobile device, PC, or internet -- continues to grow at an unprecedented rate. Nielsen's "Three Screen Report" for the fourth quarter has confirmed the record growth, reporting internet usage and TV and mobile video viewership are up across all age groups. With no end to the growth in sight, and more ways to consume, interact, and engage with both user-generated content and that created by companies, there's no question advertising platforms are also transforming to accompany the change. Read More

Measuring the Digital World

The number of online Video viewed in the US. jumps 13% in March to 11.5 billion!. A 64% gain since March 2007! Read More

Web Video Marketing REVEALED!

How would you like to double your current sales conversion rate? Or maybe even triple it? You can do just that when you harness the power of Internet videos. Read More

Why Video Direct Marketing?

Video gets exceptional consumer attention, viewership, and response. Savvy businesses are finding that videos can cut through the paper clutter, and they're seeing very impressive - and very profitable - results. Read More

There's More to Video Than You Think

The most difficult hurdle to success with online video advertising is the shift in thinking that must occur in understanding the true benefits of an interactive medium. Read More

Internet video goes long form, with Chevy Chase

Video has a future in long form entertainment. Take this Chevy Chase comedy show as illustration of that fact. Read More

Video Trends 07

Products are being built and research is being done at this very moment to ensure that the user experience is forever preserved when it comes to video content. Many of these products and much of this research will also let advertisers and publishers know how much of a presence they can have in the next generation of video ad solutions to ensure results but minimize user annoyance and negative feedback. Read More