Video...How It's Changing Online Shopping.

Detail-hungry shoppers are in search of Web sites with rich media applications. And, despite the fact that fewer than one third of retailers currently offer online video (that number is expected to grow dramatically over the next 12 months), the number of individuals who watch retail videos has grown by 40% which represents 23% of all unique shoppers.** comScore has been tracking this growth noting that in July of 2008, 134 million Americans watched 11.4 billion videos…or more than 2 videos per user, per day. This represents 75% of the U.S.Internet population watching video! comScore’s data shows this isn’t a U.S.-only phenomenon either—26 million Germans watched 219 million hours of web video in August 2008 (118 videos per viewer)…27 million people in the UK watched more than 3 billion videos that same month…and more than 25 million people in France watched more than 2 billion videos in September 2008.∞ Download full white paper here.