Volume 1, E-Edition #4, June'09.

There are no magic bullets in internet marketing.  A cool website is just that, a pretty site that just sits there, until someone looks at it...or knows where to look for it. With millions of sites and landing pages, the competition for eyeballs is intense.  On the same note... One cannot produce a video and expect it to automatically produce business.  It needs to be part of an integrated digital marketing package that when executed properly, can and will generate unparalleled response!  Ah…”but my technical skills suck”…the most popular objection!   Reality is huge…and sobering. It’s time to reevaluate ourselves, our priorities and our methods.  Is it time to hang up our hat, or pick up a new idea and concept!  It is time to look at the changing business world…(an increasingly digital one, requiring technical skills) and decide to play ball...or jump ship!

 continued from page one.  Not Business As Usual 

Even the early Greek philosopher Plato, realized that tough times were cause for the finest inspiration and motivation.  (Necessity IS the Mother of all Invention)!  It is trying times like these that force us to evaluate our priorities, our methods, our results and strategies. Now more than ever, is the time to develop a strategy and plan of action, that gives us relevance and gives our companies competitive advantage.  The alternatives are sobering.  Business as usual is quickly going extinct.